SYDNEY, 23 November 2020 – New Century Information and Advanced Navigation are pleased to announce that they have entered a strategic partnership, allowing both companies to further develop in the growing market of analysis and gamification with individuals in high-intensity sporting events.
The partnership has been preceded by a long-standing collaboration on the development of products, solutions, and services in the field of wearable advanced outdoor positioning systems.
“Together with Advanced Navigation, we have created a solution to position athletes in outdoor events in real-time and with the highest possible accuracy and precision. This will allow us to develop live broadcasting technology and increase the audience’s experience of live sporting events. We (NCP+NCI) will thus be able to strengthen and develop our market position in this area”, says Anders Yttergård, Co-Founder of New Century Information.
“We are honored and incredibly excited to further our relationship with New Century Information”, says John Colvin, Chief Revenue Officer at Advanced Navigation. “The new partnership leverages the strengths of each business by bringing together Advanced Navigation’s expertise in navigation technologies and NCI’s vast knowledge of the broadcast and sports markets.”
The capabilities of the new solution, in combination with NCI’s experience in developing high-definition broadcasting content and the access to the portfolio of innovative solutions from Advanced Navigation, will allow New Century Information to provide their customers with a full service from product concept to a full solution that delivers on the content and user experience of the future.
The two organisations also have ambitions to develop this technology to include navigation aids to accompany the visually impaired and others who need help navigating outdoors in unfamiliar environments.
We have no doubt that the partnership will add sustainable value to both businesses and look forward to developing even more cutting-edge solutions and advancements with the user experience alongside New Century Information”, says John Colvin, Chief Revenue Officer at Advanced Navigation.